For The Ones In Your Group Chat
A family group chat is a small place that does enormous work. For families scattered across cities, countries, and time zones, it's the one room everyone still lives in — where the support shows up every day, in forwards, photos, and check-ins. Near or far, it has a way of feeling like home.
It feels that way because certain people keep it running. Maybe yours has the one who sends the good morning photos, every single morning. The one whose blessings show up right when you need them most. The one who remembers every birthday at exactly 12:00 AM, Desi Time, before the day has even started. And the one who has never, not once, replied, but has read every word.
Admin & Co. exists to honor those people. We turn their titles into something you can wear — soft, everyday clothing printed with the roles your family already lives by.
We started Admin & Co. because South Asian families never got to see themselves in the holiday photos — the matching pajamas, the Christmas-morning pictures, the ads everyone else grew up in. So we made our own. Matching tees, unmatched personalities.
Welcome to the family business. You're already a member — check your notifications.
— Admin & Co.
A note from Admin & Co.
My family is spread across cities, countries, and time zones. Some days, the time zones win. But the group chat is the one room we're all still in: the good mornings waiting when I wake up, the blessings that arrive unasked, the noise that somehow feels like home.
I've had really lonely days alone at my place. The group chat is the one place where family and friends kept me going — it is a warm place, and it has always felt like home.
Admin & Co. is my thank-you to that room, and to the people who keep it warm.
- Admin & Co.